Becoming A Person Of Integrity
By Brian Tracy

When you start a little earlier, work a little harder, stay a little later and concentrate on every detail, you are practicing integrity in your work. And whether you know it or not, your true level of integrity is apparent and obvious to everyone around you.

Perhaps the most important rule you will ever learn is that your life only becomes better when you become better.

All of life is lived from the inside out. At the very core of your personality lie your values about yourself and life in general. Your values determine the kind of person you really are. What you believe has defined your character and your personality. It is what you stand for, and what you won’t stand for, that tells you and the world the kind of person you have become.

Ask yourself this question: What are your five most important values in life? Your answer will reveal an enormous amount about you. What would you pay for, sacrifice for, suffer for and even die for? What would you stand up for, or refuse to lie down for? What are the values that you hold most dear? Think these questions through carefully and, when you get a chance, write down your answers. Here’s another way of asking that question. What men and women, living or dead, do you most admire? Once you pick three or four men or women, the next question is: Why do you admire them? What values, qualities, or virtues do they have that you respect and look up to? Can you articulate those qualities? What is a quality possessed by human beings in general that you most respect? This is the starting point for determining your values. The answers to these questions form the foundation of your character and your personality.

Once you have determined your five major values, you should now organize them in order of importance. What is your first, most important value? What is your second value? What is your third value? And so on. Ranking your values is one of the very best and fastest ways to define your character.

Remember, a higher order value will always take precedence over a lower order value. Whenever you are forced to choose between acting on one value or another, you always choose the value that is the highest on your own personal hierarchy.

Who you are, in your heart, is evidenced by what you do on a day-to-day basis, especially when you are pushed into a position where you have to make a choice between two values or alternatives. Ralph Waldo Emerson said, “Guard your integrity as a sacred thing.” In study after study, the quality of integrity, or a person’s adherence to values, ranks as the number one quality sought in every field. When it comes to determining whom they will do business with, customers rank the honesty of a salesperson as the most important single quality. Even if a they feel that a salesperson’s product, quality and price is superior, customers will not buy from that salesperson if they feel that he or she is lacking in honesty and character.

Likewise, integrity is the number one quality of leadership. Integrity in leadership is expressed in terms of constancy and consistency. It is manifested in an absolute devotion to keeping one’s word. The glue that holds all relationships together-including the relationship between the leader and the led-is trust, and trust is based on integrity.

Integrity is so important that functioning in our society would be impossible without it. We could not make even a simple purchase without a high level of confidence that the price was honest and that the change was correct. The most successful individuals and companies in America are those with reputations of high integrity among everyone they deal with. This level of integrity builds the confidence that others have in them and enables them to do more business than their competitors whose ethics may be a little shaky. Earl Nightingale once wrote, “If honesty did not exist, it would have to be invented, as it is the surest way of getting rich.” A study at Harvard University concluded that the most valuable asset that a company has is how it is known to its customers, its reputation.

By the same token, your greatest personal asset is the way that you are known to your customers. It is your personal reputation for keeping your word and fulfilling your commitments. Your integrity precedes you and affects all of your interactions with other people. There are several things you can do to move you more rapidly toward becoming the kind of person that you know you are capable of becoming. The first, as I mentioned, is to decide upon your five most important values in life. Organize them in order of priority. Then write a brief paragraph defining what each of those values means to you. A value combined with a definition becomes an organizing principle, a statement that you can use to help you make better decisions. It is a measure and standard which enables you to know how closely you are adhering to your innermost beliefs and convictions.

The second step to developing integrity and character in yourself is to study men and women of great character. Study the lives and stories of people like George Washington, Abraham Lincoln, Winston Churchill, Florence Nightingale, Susan B. Anthony and Margaret Thatcher. Study the people whose strength of character enabled them to change their world. As you read, think about how they would behave if they were facing the difficulties that you face.

Napoleon Hill, in his book, The Master Key to Riches, tells about how he created an imaginary board of personal advisors made up of great figures of history. He chose people like Napoleon, Lincoln, Jesus, and Alexander the Great. Whenever he had to make a decision, he would relax deeply and then imagine that the members of his advisory council were sitting at a large table in front of him. He would then ask them what he should do to deal effectively with a particular situation. In time, they would begin to give him answers, observations, and insights that helped him to see more clearly and act more effectively.

You can do the same thing. Select someone that you very much admire for their qualities of courage, tenacity, honesty, or wisdom. Ask yourself, “What would Jesus do in my situation?” or, “What would Lincoln do if he were here at this time?” You will find yourself with guidance that enables you to be the very best person that you can possible be.

The third and most important step in building your integrity has to do with formulating your approach based on the psychology of human behavior. We know that if you feel a particular way, you will act in a manner consistent with that feeling. For example, if you feel happy, you will act happy. If you feel angry, you will act angry. If you feel courageous, you will act courageously.

But we also know that you don’t always start off feeling the way you want to. However, because of the Law of Reversibility, if you act as if you had a particular feeling, the action will generate the feeling consistent with it. You can, in effect, act your way into feeling. You can “fake it until you make it.”

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